Digital Marketing

WHAT IS DIGITAL MARKETING? Digital marketing refers to advertising through online platforms such as search engines, websites, social media, email and social apps. Digital marketing is the umbrella term that holds everything related to online marketing. Businesses use digital marketing to connect with their current and prospective customers.

 Digital marketing course outline 

1. Introduction to Digital Marketing• Strategies in Digital Marketing • Aligning Internet with Business Objectives • Examples of Great Case Studies • User Behavior &
Navigation • Branding & User Experience
2. Search Engine Optimisation• Stakeholders in Search • Customer Insights • On & off-page Optimisation • Meta Tags, Layout, Content Ppdates • Inbound Links & 
Link Building
3. Search Marketing• Campaign Management • Conversion Tracking • Targeting & Analytics • Keyword Selection • Conversion Metrics: CPA, CTR
4. Web Site Analytics• Goal Configuration &Funnels • Intelligence Reporting • Conversions, Bounce Rate, Traffic Sources, Scheduling etc
5. Social Media 1• What is Social Media Marketing? • Overview of Facebook, Twitter, LinkedIn, Blogging, Youtube and Flickr • Building Brand Awareness Using Social Media
6. Web Site Analytics• Goal Configuration &Funnels • Intelligence Reporting • Conversions, Bounce Rate, Traffic Sources, Scheduling etc
7. Social Media 2• Social Media Management • Insights and Analytics • Best Practice Examples & case Studies
8. Email Marketing• User Behaviour • Segmentation, Key Metrics • Best Practice Case Studies • Split Testing • Campaign Process Optimisation
9. Mobile Marketing• SMS Strategy • Mobile Advertising • Mobile Optimized Websites • 7 Step Process for Mobile Apps • Proximity Marketing • Strategic Steps • Review & Testing
10. Display advertising• Optimizing the Campaign • Campaign Planning • Running Effective Ads
11. Strategy & Planning• Situation Analysis, Planning, Budget, Measurement • Information Gathering & Research • Key Strategy & Planning Concepts & Methodologies • Best Practice Case Studies
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